Almost two months ago I (Lisa) accepted a position as a “personal voice shopper” for SunSpots Productions, and early last week I celebrated my 100th casting/booking since coming on board with SunSpots. I have learned so much in this short time, and everyday I’m gaining new insight into some of the things that differentiate voice actors in terms of their levels of success.
So here we go, what’s the secret to maintaining a successful career behind the mic?? Drumroll please………….I have no idea, BUT I’d love to share some observations with you if you’ll allow me to. Also, please forgive me for (kind of) misleading you into thinking this was going to be a blog post about how to make a million dollars as a voice over artist by next Tuesday.
Let’s proceed, shall we? Did you know that gratitude oftentimes serves to reinforce future prosocial behavior in benefactors? For example, “one experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase. In another study, regular patrons of a restaurant gave bigger tips when servers wrote “Thank you” on their checks.”
So, what do jewelry sales & waiting tables have to do with voiceover? Nothing really. However, attitude equals altitude in this business & over the years, I’ve noticed that the folks who exude gratitude are oftentimes the most successful in their voiceover careers.
Here’s a great example from a good friend of mine (who also happens to be a Voxy Lady) My friend (who will remain anonymous because she hates this kind of attention) pulled the trigger on going full-time as a voice actor just a few short years ago. Within two years she crossed over the six figure line & has been unstoppable ever since. Her success grows exponentially every year, and I’ll tell you one of the reasons why.
A few weeks ago this “anonymous Voxy Lady” happened to book with me through SunSpots and minutes after her ISDN session was over, I received a “Thank You” email. At that point, her booking was the 62nd project I had worked on & she was the first voice actor to reach out and say “thanks” following her session. Her email was maybe three sentences tops, but it made such an impression on me. I imagine all of her other agents & clients have been equally impressed with her small token of appreciativeness. That being said, I’m going to go out on a limb here and guess that’s one of the reasons they keep coming back to her for more. Well, that & also, because she’s really freakin’ talented….I mean she is a Voxy Lady after all….hello!
There are no lone rangers in this industry & wherever you are today in your career, please remember you didn’t get there all by yourself. Also, wherever you want to go tomorrow and the next day….well, an attitude of gratitude will likely get you there faster & keep you moving forward.
So, thank YOU for reading this post & please, take my gratitude for your engaging with us here on Girl’s Guide to Voiceover and pay it forward!
Lots of love,